A strong, consistent social media presence can be a powerful asset for boosting business visibility and attracting new patients. However, the online dental marketing landscape is crowded and competitive, with numerous practices vying for attention. For many clinicians, time constraints make creating posts that effectively drive ROI challenging.
FTA Media is a leader in creative media solutions with a passion for storytelling and bringing brands to life. It has just launched a new social media service, DIY Social Media, to help dentists stand out and connect with patients.
Creative Director Oliver Acton explains: ‘Building a solid online presence on social media can be challenging for practice owners who lack the time or expertise to manage it effectively. With DIY Social Media, we’ve eliminated the guesswork, making it easy for dentists to post content that consistently reflects their brand. We handle the design and strategy so they can focus on showcasing their unique personalities, ensuring every digital interaction is memorable.’
What DIY Social Media includes:
- Custom-branded templates: Clients receive a set of templates uniquely tailored to their practice branding. The templates incorporate specific logos, colours and fonts, creating a cohesive and professional image. This customised approach ensures each post feels authentic and is visually consistent.
- Streamlined posting process: With ready-to-use templates, dentists add their message and post; it’s as simple as that. The convenience enables dental practices to maintain a steady content stream without sacrificing quality.
- Significant time savings: Maintaining an engaging social media presence takes time and effort. FTA Media handles all design and content planning, freeing dentists to focus on what matters most: connecting with patients in the chair.
- One-time branding set-up: FTA Media ensures a quick and easy onboarding process. This one-time set-up allows dentists to post regularly without the need for constant updates or design work.
- User-friendly, even for non-designers: The templates are intuitively designed so that even those with little to no design experience can use them effectively.
- Consistent branding across platforms: DIY Social Media empowers dental practices to present a unified brand across all apps and networks, creating cohesive and impactful content so that every post strengthens brand identity and builds trust across all digital touchpoints.
- Quick turnaround: FTA Media delivers templates within two to three business days, ensuring the social media transformation can begin almost immediately.
- Cost-effective solution: Hiring a full-time designer or social media manager can be costly. DIY Social Media offers an affordable alternative, making it accessible for dental practices of all sizes looking to enhance their online visibility – without significant investment.
- Ideal for growing practices: Designed with scalability in mind, DIY Social Media is perfect for expanding a dentist’s patient base and elevating a digital presence. It’s an ideal fit for establishing a robust online identity and building lasting relationships with current and prospective patients.
- Designed (and delivered) by experts: With experience in video production and creative marketing, Oliver Acton has taken FTA Media from a start-up to a go-to partner for brands aiming to stand out. As a mechanical engineering graduate, Oliver brings an analytical twist to creative problem-solving. This new service – DIY Social Media – simplifies the process of dental marketing to help dentists cut through the noise and make a lasting impression.
If you need help standing out from the crowd, contact [email protected]
