A strong, consistent social media presence can be a powerful asset for boosting business visibility and attracting new patients. However, the online dental marketing landscape is crowded and competitive, with numerous practices vying for attention. For many clinicians, time constraints make creating posts that effectively drive ROI challenging.
FTA Media is a leader in creative media solutions with a passion for storytelling and bringing brands to life. It has just launched a new social media service, DIY Social Media, to help dentists stand out and connect with patients.
Creative Director Oliver Acton explains: ‘Building a solid online presence on social media can be challenging for practice owners who lack the time or expertise to manage it effectively. With DIY Social Media, we’ve eliminated the guesswork, making it easy for dentists to post content that consistently reflects their brand. We handle the design and strategy so they can focus on showcasing their unique personalities, ensuring every digital interaction is memorable.’
What DIY Social Media includes:
- Custom-branded templates: Clients receive a set of templates uniquely tailored to their practice branding. The templates incorporate specific logos, colours and fonts, creating a cohesive and professional image. This customised approach ensures each post feels authentic and is visually consistent.
- Streamlined posting process: With ready-to-use templates, dentists add their message and post; it’s as simple as that. The convenience enables dental practices to maintain a steady content stream without sacrificing quality.
- Significant time savings: Maintaining an engaging social media presence takes time and effort. FTA Media handles all design and content planning, freeing dentists to focus on what matters most: connecting with patients in the chair.
- One-time branding set-up: FTA Media ensures a quick and easy onboarding process. This one-time set-up allows dentists to post regularly without the need for constant updates or design work.
- User-friendly, even for non-designers: The templates are intuitively designed so that even those with little to no design experience can use them effectively.
- Consistent branding across platforms: DIY Social Media empowers dental practices to present a unified brand across all apps and networks, creating cohesive and impactful content so that every post strengthens brand identity and builds trust across all digital touchpoints.
- Quick turnaround: FTA Media delivers templates within two to three business days, ensuring the social media transformation can begin almost immediately.
- Cost-effective solution: Hiring a full-time designer or social media manager can be costly. DIY Social Media offers an affordable alternative, making it accessible for dental practices of all sizes looking to enhance their online visibility – without significant investment.
- Ideal for growing practices: Designed with scalability in mind, DIY Social Media is perfect for expanding a dentist’s patient base and elevating a digital presence. It’s an ideal fit for establishing a robust online identity and building lasting relationships with current and prospective patients.
- Designed (and delivered) by experts: With experience in video production and creative marketing, Oliver Acton has taken FTA Media from a start-up to a go-to partner for brands aiming to stand out. As a mechanical engineering graduate, Oliver brings an analytical twist to creative problem-solving. This new service – DIY Social Media – simplifies the process of dental marketing to help dentists cut through the noise and make a lasting impression.
If you need help standing out from the crowd, contact [email protected]
Practice - Surrey
Practice location: This practice is situated in a vibrant commuter town which is currently going through a major modernisation and redevelopment. It has great road and rail links in and out of the City.
Practice type: This is a two-surgery mixed practice and is being sold as leasehold with a new 15-year lease being created. It is based in a previous residential property with parking on site for four cars. The practice is being sold to release the principal from the burden of practice ownership.
Practice financials: The gross fee income from management information for the past 12 months is in the region of £280,000 per annum and is a balanced mix of both private and NHS with a UDA rate more than £30 per hour. The income is generated by the principal working one day a week, two associates working a combined four days a week and a hygienist working one day a week. The team are supported by three part time dental nurses and two part time receptionists.
Price achieved: A price of £650,000 was achieved which was in line with the asking price.
Agent's comments: This practice proved to be very popular as the town itself is buzzing with activity and footfall in the area. The incoming principal is very keen to develop the practice and there is an opportunity to develop a third surgery by reconfiguring the staff room and decon room.
Number of people looking in the area: 2,059
Practice - Greater London
Practice location: This practice is situated in a predominantly residential area and due to redevelopment now appears to be at the heart of the town which is a great result. There are great road and rail links and with more workers now back on the commuter trail, they have seen an increase in patient enquiries.
Practice type: This is a well-established two-surgery practice which is predominantly NHS with a UDA rate in excess of £36 per UDA. It has been established for over 30 years and under present ownership for over 20 of these. The current principal is looking to retire and would be happy to stay on for at least a year post completion.
Practice financials: The gross fee income from management information for the past 12 months is in the region of £300,000 per annum and the income has been generated by the principal working full time, supported by a full time nurse and full time receptionist.
Price achieved: A price of £1,000,000 was achieved which was in line with the asking price.
Agent's comments: This practice has operated within the desire of the current principal which was to not expand or offer any significant private options. With the recent redevelopment of the area the practice has become very desirable which was reflected in the value achieved. One surgery has been mainly dormant and the opportunity to develop the private element of the practice is huge.
Number of people looking in the area: 2,949
Practice - Midlands
Practice location: The practice has been established for over 60 years and is being sold to facilitate the retirement of the principal. It is located in a large urban area within a mainly residential area with ample street parking.
Practice type: This is a three surgery, mainly NHS practice which is leasehold and a new 15 year is being created. The practice is in a previous residential property which occupies a prominent position near to the centre of the town.
Practice financials: The gross fee income is in the region of £650,000 of which 90% is NHS with a UDA rate in excess of £33.00 per UDA. The income has been generated by the principal working three days a week, three part time associates working a combined 12 days a week, and a hygienist working 1 day a week. The team are supported by a full time practice manager/receptionist and two full time and three part time nurses.
Price achieved: A price of £1,400,000 was achieved which was in excess of the asking price.
Agent's comments: This practice was always going to be popular due to a healthy UDA rate and the untapped potential for private dentistry in a low-competition area. The new principal already owns a couple of practices in the region, so this acquisition fits in well with the strategic planning.
Number of people looking in the area: 1,024
Practice - Hampshire
Practice location: This practice has been operational for over 30 years and whilst in Hampshire, it is in a very busy part of the county, with excellent road and rail links. It is situated in a busy high street with an eclectic mix of business in proximity.
Practice type: This is a two-surgery mixed practice which is predominantly NHS with a UDA rate in excess of £38 per UDA. The principal will be retiring from his clinical career to enjoy other business interests. It is being sold as leasehold.
Practice financials: The gross fee income from management information for the past 12 months is in the region of £300,000 and is 20% private and 80% NHS dentistry. The income is generated by the principal working three days a week and an associate working two days a week. The team are supported by a full-time receptionist and three part time dental nurses.
Price achieved: A price of £700,000 was achieved which was in line with the asking price.
Agent's comments: This practice has underutilised the second surgery for many years and the incoming principal recognises it will take time to bring the practice up to full capacity but by working full time at the practice and creating a social media presence is very sure that it will be a great success.
Number of people looking in the area: 1,155
